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UX Design | Design Research | Design Leadership
Intelligent Point of Sale
Overview
The client brief was to create an in-store retail experience (in electronic stores) to ease the laptop shopping experience for the buyers and ease the selling process for the retailer.
My Role
Design Team Co-Lead | Design Researcher | UX Designer
Conducting Primary Research
We began by understanding who the shoppers were and what it was that they wanted while shopping for laptops - by means of online surveys and ethnographic observations in electronic stores. We covered over 5 stores in India and US, understanding people's interactions with human and non-human actors, behaviour and needs.
In-Store Non Participatory Observations
46%
Shoppers can't match the technical specifications of a laptop to their needs
Synthesising the Data
After analysing all the data collected, we mapped out the point from need identification to making the purchasing decision.
It is not a straightforward journey.
Customer Journey Map
How Might We Statements
help people understand what their requirements are from a device?
HMW
make the shopper feel confident in their buying decision?
HMW
reassure shoppers to shop in-store without prior research?
HMW
Scoping the Design Brief
To create a balance between technology and experience without oversimplifying the information, thus empowering the shopper with the knowledge required to make a confident buying decision.
Concept Exploration and Prototyping
Translating insights to the product, our approach was rapidly iterating concepts with the tech and business team. The biggest challenge we faced was structuring information in a meaningful way so that the shopper could connect with it, while equally providing the technical information to those shoppers who need it.
Concept Wireframes and Navigation Flow
Proof of Concept
Our final concept was an intelligent point-of-sale application that equipped shoppers with relatable information, enabling them to independently explore device capabilities, compare devices and get recommendations based on their unique needs.
For Retailers, IPOS provides real-time sales statistics, and inventory and allows them to customise promotional offers for devices in
High Fidelity Prototype
Project Timeline
February 2020 - June 2021
Research Team
Sanya Shah
Aayush Agarwal
Shrishti Checker
Zebayesh Lamak
Affiliated Organisation
Infosys
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