.png){kind=logo}
Product Strategy | Mixed Methods Research | Market Strategy | UX Design
Fostering Synergistic Relationships between Job Seekers and Recruiters
Overview
CoAction is a digital social networking platform that connects early career professionals (0-5 years of experience) to the right job opportunities and recruiters based on their unique skills, personalities and interests to facilitate meaningful connections and empower users to take control of their career journeys.
My Role
Design Researcher | Design Strategist | UX Designer
Workplace Culture Has Changed, So Has Recruitment.
Current job search and hiring platforms do not enable creative individuals to showcase their professional value.
The current job matching system doesn't cater to the value alignment needs of Gen Z
In 2023, young creative professionals are looking to form a meaningful connection to their place of work by ensuring alignment of core values and workplace culture. Mis-alignment of those leads to a feeling of dissatisfaction and disassociation of the employee and the organisation.
Gen Z Job Seeker Archetypes
The Seeker
The Seeker is a committed worker who values freedom and diverse experiences. They are enthusiastic and embrace tasks whole-heartedly but may occasionally struggle with uncertainty and lack of direction.
Values
Autonomy
Flexibility
The Striver
Strivers have a strong desire to make something of themselves. They prioritise career growth and display enthusiasm embodying ambition, optimism, adaptability, and a commitment to continuous learning.
Values
Transparency
Credibility
CoAction Is Designed to Cater to This Gap
Core Value Pillars
CoAction Offerings
The Soul Kin - A Professional Identity
A 'Soul Kin' is a professional archetype assigned to each individual user. It encompasses their personality, abilities and soft skills. After answering a series of questions, the user is assigned a Soul Kin and the user can explore more about their professional strengths and weaknesses, explore organisations that align with their Soul Kin and get job recommendations.
.png)
.png)
Gamified Learning
This is a way for early career professionals to keep upskilling and learning new tools based on the role they want to work in.
User Satisfaction Rate
Average of 6 participants
.png)
.png)
Events
Meaningful networking is a key aspect of meaningful recruitment. CoAction connects you to the right events for it.
User Satisfaction Rate
Average of 6 participants
Application Tracking
One of the biggest pains of the job application process is the lack of feedback and transparency in the process.
User Satisfaction Rate
Average of 6 participants
.png)
Market Strategy
Market Size
58.1B USD
Expected digital recruitment industry market size in 2030
Target Audience Size
58%
of Global Workforce in 2030 will be Gen Z
Across some of the most desired functionalities and effectiveness metrics, CoAction's Blue Ocean is transparent and accurate.
The digital recruitment market is diverse and fragmented with services distributed among different players with platforms like OTTA tapping into hyper-customisation.
Business Model Canvas
CoAction drives value for the consumers by fostering synergetic collaboration.
Creating business value through process streamlining and consumer satisfaction
Success metrics projecting the impact of CoAction on the recruitment process
Increase employee retention by 20%
Increase accuracy of job match to 90%
Decrease average recruitment time by 30%
Increase application-to-hire ratio by 15%
Project Timeline
June 2023 - August 2023
Team
Disha Shah
Devika Menon
Shraya Deswal
Tanuj Bisht
Zebayesh Lamak
Affiliated Organisation
Savannah College of Art and Design